Getting More Local Customers Through Reviews
The Power of Reviews
I had a video call with a roofer based in Birmingham. One of the first things he couldn’t wait to tell me was the increase he’s seen with the number of phone enquiries he has been receiving.
"Reviews did this," he said. "Look." He shows his phone to the camera. Five new jobs this week, and four of these mentioned they had seen his recent Google reviews.
Another Story:
An osteopath struggled last year. Empty slots. No new faces. Started asking happy patients to share their stories online. Now? Fully booked.
A driving instructor told me: "My students mention reviews before they even call. They've read about pass rates, my teaching style, everything."
What's Actually Happening
Skip hire company. Dead simple approach. After collecting a skip, quick text: "Thanks for your business. Mind telling others on Google?"
Optician in Cambridge. Started asking patients to share their experience. Now new customers walk in saying "Your reviews brought me here."
What Happens When It Goes Wrong
Conservatory firm messed up. Glass came late. Customer fuming with a bad review.
They owned up, replied to their feedback explaining what they did to rectify the problem so potential customers could see this.
Problem now fixed. Now that bad review shows how they handle problems.
No Fancy Stuff
Landscaper based in Chelmsford keeps it basic:
- Finishes job
- Shows photos
- Asks for feedback
- Done
Want Help?
Call 01268 439917.
Because word of mouth still works best. It's just online now.
I hope the above article was of interest and you found it useful.
If you need our help, then please arrange a call with me.
Author: Andrew Hurrell
