Getting More Local Customers Through Reviews

andrew • March 25, 2025

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The Power of Reviews

Gold stars on blue background with text: “Word of mouth still works best, it’s just online now!”

I had a video call with a roofer based in Birmingham. One of the first things he couldn’t wait to tell me was the increase he’s seen with the number of phone enquiries he has been receiving.
"
Reviews did this ," he said. " Look. " He shows his phone to the camera. Five new jobs this week, and four of these mentioned they had seen his recent Google reviews.


Another Story:

An osteopath struggled last year. Empty slots. No new faces. Started asking happy patients to share their stories online. Now? Fully booked.
A driving instructor told me: " My students mention reviews before they even call. They've read about pass rates, my teaching style, everything. "

Pink circled date on a planner page with a small red flower and white pen

What's Actually Happening


Skip hire company. Dead simple approach. After collecting a skip, quick text: "Thanks for your business. Mind telling others on Google?"

Optician in Cambridge. Started asking patients to share their experience. Now new customers walk in saying "Your reviews brought me here."

Computer monitor showing two chat bubbles with star ratings

What Happens When It Goes Wrong


Conservatory firm messed up. Glass came late. Customer fuming with a bad review.

 They owned up, replied to their feedback explaining what they did to rectify the problem so potential customers could see this.
Problem now fixed. Now that bad review shows how they handle problems.

No Fancy Stuff


Landscaper based in Chelmsford keeps it basic:
  • Finishes job
  • Shows photos
  • Asks for feedback
  • Done


Want Help?


Call 01268 439917. 

Because word of mouth still works best. It's just online now.

Discover what the Customer Feedback Centre could do for your business.

No contract required. Cancel anytime. Setup in as little as 24 hours.

Prefer to ask a question first? Use the contact form on our Contact page and we'll get back to you promptly.

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