Reviews: The Honest Truth
Make it dead easy for people to leave you feedback
Ever been down at the pub and someone asks if you know a decent tradesman? That used to be how business was done - word of mouth, a good recommendation, job sorted.
These days? Everyone's glued to their phones, seeing what strangers on the internet have to say about you before they even think about calling.
Let’s Be Honest
I saw it with my own eyes yesterday - a man sitting in Costa needed his garage door fixed.
(I knew that because his wife was making it clear to him and everyone that wanted to know in the coffee shop that he hadn’t sorted this out, as he had promised her)
What was the first thing he did? Straight on Google. Had someone booked before he finished his flat white.
Here’s the mad part - he skipped right past four companies because their reviews were either old or just... missing.
(I know this because his voice was so loud that the entire cafe heard him run through each company's reviews, in great detail, I may add.)
I always seem to attract this type of person, and I always end up sitting right next to them!!
Anyway, moving on…
What We’re Seeing
It’s the same story again and again:
- Businesses with no Google profile are invisible
- People trust online reviews more than their friends down the road
- Top-quality businesses are losing jobs because all the praise is sat in someone’s text messages
Frustrating, Right?
You’re doing solid work. Your customers are super happy with the service you provide to them. But none of that love is online - just stuck in your inbox or floating around in private messages.
Meanwhile, some other company with shiny reviews is nabbing your next customer or patient.
The Fix is Simple
- Ask your happy customers to leave a review
- Always reply (even to the odd grumble)
- Drop the stiff, formal stuff - just be you
- Make it dead easy for people to leave feedback
I understand this is important, but I do not have the time.
Here's The Solutions
It’s cheaper than a tank of diesel, no long-term contract, and if it’s not working, you can walk away - no hard feelings.
Get in touch today, and we’ll show you exactly how many new customers or patients you could be winning by getting your reviews out in the open.
Give us a call on
01268 439917! No waffle, no pressure, just honest advice on how to get more work through proper feedback from the people who already love what you do.
Because right now, if you're not? Your best reviews are stuck in your pocket while someone else is taking your calls.
I hope the above article was of interest and you found it useful.
If you need our help, then please arrange a call with me.
Author: Andrew Hurrell
