Why Google Reviews Alone Won't Cut It Anymore 🤔

Look, I get it. Google Reviews are the shiny trophy everyone wants on their digital shelf. But here's the thing - I was chatting with a client (let's call him Mike, he runs a double glazing company), and he said something that got me thinking.
"I've got over 50 five-star Google reviews, but the phone's not exactly ringing off the hook."
Ouch. But Mike's not alone.
Let me be straight with you - banking solely on Google Reviews is like wearing a tuxedo with flip-flops. Sure, the top half looks great, but something's not quite right.

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Take this entertainment company we work with - they do everything from corporate events to kids' parties as part of their offering. They were obsessed with Google Reviews until they had this eye-opening moment.
They spotted that different customers were hunting for recommendations in totally different places - parents in Facebook groups, corporate clients on Trustpilot, etc. Once they started spreading their review strategy across all these platforms, their bookings exploded. Not just for kids' parties, but across their whole range of services. Last time we chatted, they were turning down bookings because they were so rammed!