Facebook’s New Professional Services Launch
Hot off the pres...
Really exciting to be bringing this news to you…
Hot off the press!!
I’ve only just been alerted to the fact that this is happening.
Facebook are shaking the system up and going into 2016 – if you’re a business and you trade locally, you’ll want to know about what I’m just about to show you.
Facebook are trying to claim – by the looks of things – the search for good business section when it comes to consumers. So when consumers are searching for the right business, they are obviously trying to set this up so that you stay in Facebook as a user and you find your businesses there.
It’s called “Professional Services.”
They’ve launched it but haven’t let anybody know so I suppose in the marketing world, we’d call it a “soft launch”. It looks like they’ve put a bit of time and effort into it though and at some point, they will publicly acknowledge the fact that this is going on inside Facebook, and so I wanted to give you the first head’s up of how it works.
So this is the page, and fairly obviously, it looks very Google-like in a way – really simple.
So let’s do a search. If I’m looking for an obvious one ie, plumbers in London, but we could go anywhere. We could go Bolton, Basildon, Billericay; we could go anywhere at all in the UK – and across the world obviously but we’re only referring to the UK in this case.
So I’ve typed in ‘Plumbers London’ – and then I click “search.”
It will then bring up, in order based around the amount of ratings; the actual ratings a business has and when they received their last rating.
It will bring up the best plumbers in London, and so the top one here is Pose Bathrooms Limited – it’s got five out of five and has a rating of six. It tells us their phone number. It tells us where they’re located. There’s also a little map to highlight the plumbers around the area.
So effectively, it will be a great way of getting business. Well what you don’t want to do is fall behind. If you haven’t already got a constant flow of ratings or feedback going into your Facebook business page, then now’s the time to pick the game up because you definitely don’t want to be down the page. You definitely don’t want to be Plumbers 24/7 because they’ve got one star and thirteen ratings! Sorry for highlighting that Plumbers 24/7 – nothing personal!
You definitely want to be up the top, you want to be in the top three, and you can do that by getting a constant flow of reviews onto your business page on Facebook. If you would like any help or assistance or advice, I am very happy to give assist.
It’s hot off the press 2016, it will be interesting because technically it’s going to be a rival if not a successor maybe!
Maybe I’m being overdramatic here!
But maybe it will be a successor to the ones we all know, Yell.com, Thomson Local, Yelp, all the old boys.
Might have to do something to make their world a little bit different because if Facebook get it right now and properly, then people will end up going here. And of course we’ve given Facebook all the data it needs. We’ve given Facebook the correct data because we’ve created the business pages as business owners.
It’s only available on a desktop at the minute, so it’s not in the mobile app but I’m fairly sure Facebook will pull that into existence in the coming weeks and months.
So just to clarify, that’s a new service for Facebook users to find the best, most recommended businesses at that time, across the towns and cities of the UK using Facebook Professional Services.
Wow! It’s a biggie and we’ll keep you in the loop if we hear anymore further developments on it.
I hope the above article was of interest and you found it useful.
If you need our help, then please arrange a call with me.
Author: Andrew Hurrell
