Facebook Professional Services Update…
Hot off the press... update
I thought I would give you an update on the new service that Facebook have launched, but still very softly, going into 2016 and it’s an update from the previous article and video that I did in December 2015.
It is about Facebook Professional Services, now before I give you the update here’s a recap:
Facebook have launched something that looks very similar to our friends at Google, and it is all about Facebook users can now find good local businesses via reviews and ratings as far as Facebook is concerned without moving away from Facebook.
So if you are a local business this is really important to yourself going forward.
Now we believe but it is only an assumption that this is going to be based around reviews and ratings and how you’re ranked and how often those come through.
There is a couple of actions needed here, one of the questions I got asked from the previous broadcast was, how do we find this page Andrew? I have tried to find it but I can’t find it. You will find it at
and that takes you to the search screen. So that’s how you find it at the minute. Without knowing that information you won’t find it. I think they are just keeping it under the wings at the minute as there seem to be a few little bugs and it doesn’t run true on all searches.
So here’s a search I have done.
Two actions that you need to take, the first one, fairly obvious, if you haven’t got a Facebook business page, then you’ll need to get one – they’re free . You’ll need to create one or get somebody to create one for you and make sure you put in all your details and most importantly make sure your address is listed on that page – because unless you have got a Facebook business page then Facebook won’t know you exist. It is not like Google. Google will pick up on your website, etc.
This is how we are seeing it anyway so it will pull up your Facebook business page.
Second little job which is not so little as it’s ongoing; is to make sure that you appear in the top three or four. It’s the same thing as Google again, if you are not on that first page, or definitely the first or second page, then unfortunately you are less likely to get the phone call.
I am not sure but as time goes on, there must be a commercial side to this, Facebook wouldn’t be putting time and effort and money into this and throughout the Christmas period I got two or three emails from Facebook just because I am an admin on quite a few business pages and they were just probing me just as to whether or not the category that was listed, i.e. the business sector that we had given the page, because when you set up a page you are asked to give a sector, was still correct and so therefore I think this is linked to Facebook Professional Services.
So don’t put yourself out in the dark, if you are looking at this and are thinking, oh no it’s another thing I have got to do, I have got to sort that out, then find a creditable marketing expert to guide you in the right direction.
Are they going to take money off of us business owners to make sure we get a higher ranking, who knows, like I say there must be a commercial element to it eventually, whether or not they are going to launch that to begin with I don’t know.
So just to summarise this, I believe Facebook wants to keep you on Facebook and it is their equivalent of a business search a bit like our friends at Google, so make sure you are ahead of the game by doing all of the things that I mentioned above and if anything happens furthermore I will keep do another update to keep you in the loop.
So watch this space…
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Author: Andrew Hurrell
