Stop Hiding Your Best Reviews - Here's Why Social Media Sharing Actually Matters
Your reviews need to work harder for you
Right, let's cut to the chase. You've got customers saying lovely things about your business, probably on Google or sitting nicely on your website.
Meanwhile, you're scratching your head, wondering why more people aren't knocking down your door.
Here's the thing - those reviews need to work harder for you.
People Don't Trust What You Say About Yourself (And They Shouldn't)
We've all been there. You see an advert claiming "Best Service in Essex!" and you roll your eyes.
Of course they're going to say that - it's their business.
But when a real customer shares their experience on your social media?
That hits different. That's real.
That's someone telling their story, not some marketing department crafting the perfect sales pitch.
The difference is massive.
One sounds like you're trying to sell something. The other sounds like your neighbour giving you a proper recommendation over the garden fence.
Your Customers Aren't All Hanging Out in the Same Places
This might sound obvious, but stick with me. Your customer who leaves brilliant reviews on your website probably isn't scrolling through Instagram stories.
And that potential client who'd love your services? They might live on LinkedIn but never think to visit your website to check testimonials.
I know a local business owner who had fantastic reviews displayed on their website - a proper professional setup, which looked brilliant.
But they were missing a trick. As soon as they started sharing those same reviews on Facebook, enquiries increased.
It turns out that their target customers were spending their evenings on social media, not browsing business websites.
Each platform is like a different high street.
You wouldn't only put your shop sign on one street and ignore all the others, would you?
Reviews That Move and Breathe
Website testimonials are brilliant - they're professional, they build trust, and they're exactly where serious customers look when they're ready to buy.
But they just sit there. Social media reviews do something completely different - they start conversations.
Picture this: you share one of your website reviews on social media. Within hours, people are commenting, asking questions, and sharing their own experiences.
The original customer might even jump in to add more details. That's not just a testimonial anymore - that's a proper community chat about your business.
Your website reviews are your foundation. Social media sharing is how you amplify them.
Making Customers Feel Properly Valued
When you share someone's review from your website onto your social channels, you're not just showing it off to potential customers.
You're telling that reviewer their opinion matters enough to share with your wider community.
Customers absolutely love seeing their feedback highlighted beyond just your website. They feel heard. They feel important.
And guess what happens to customers who feel valued? They stick around. They recommend you to their mates. They become proper advocates for your business.
It's basic human psychology, really. People like feeling appreciated.
The Knock-On Effect Nobody Talks About
Search engines are nosy. They're constantly looking at what people are saying about businesses across the internet.
When you have reviews on your website and share them across social media, search engines take notice.
It's like having multiple people vouching for you at different parties. Your website shows you're professional and established.
Your social activity shows you're engaged and current. Together, they paint a picture of a business that's both credible and active.
This isn't some complicated trick - it's just what happens when you make the most of the reviews you've already got.
Each Platform Has Its Own Personality
Your website is where people go when they're serious about buying. That's where your detailed, comprehensive reviews live - the ones that really sell your expertise and professionalism.
But social media? That's where people discover you in the first place.
Facebook users expect a bit more story. They'll read longer posts, especially if there's a good narrative involved. Perfect for sharing those detailed website testimonials.
Instagram is all about the quick visual hit.
A short, punchy quote from your website reviews over a photo of your work? Brilliant.
LinkedIn users want to know you're professional and reliable.
Those business-focused testimonials from your website work a treat here.
X (formerly Twitter) users want it short and sweet. Perfect for pulling out the best one-liners from your longer website reviews.
"But I Haven't Got Time for All This"
Look, I get it. You're busy, actually running your business, not playing about on social media all day.
But here's the reality - you've already got the content.
Those reviews are sitting there on your website, doing their job brilliantly for visitors who find you.
Now you just need to give them a second life.
Start with one extra platform. Share one of your existing website reviews per week.
That's it. Five minutes on a Monday morning while you're having your coffee.
Copy the text from your website, maybe add a quick "We're so proud of feedback like this" and post it. Job done.
The Real Deal
Your website reviews are proof that you're not just talking the talk - you're walking the walk.
They're your credibility, your professionalism, your track record, all rolled into one.
But here's the thing - not everyone makes it to your website.
Some people need to discover you first, get interested, then visit your site to see those detailed testimonials.
Social media is your shop window. Website reviews are your showroom. You need both working together.
When someone sees a great review on your Facebook page, they're more likely to visit your website to see what else customers are saying.
When they land on your website and see professional testimonials, they're more likely to get in touch.
It's not about choosing one or the other. It's about making your reviews work twice as hard.
Building the Complete Picture
The businesses doing well right now understand this: your website is your home base, but social media is where conversations happen.
Your website reviews show you're established and professional. Your social media activity shows you're current and engaged.
Together, they create a complete picture of a business that's both credible and approachable.
Every review on your website is a potential social media post.
Every social media share is a possible driver back to your website. They're not competing with each other - they're working as a team.
Your reviews are already doing brilliant work on your website. Now it's time to let them do double duty.
Stop keeping your best testimonials locked away on just one platform.
Those reviews deserve a bigger audience, and your business deserves the customers they'll bring in.
Making It All Work Seamlessly
Of course, if you're thinking this all sounds brilliant but wondering how you'll find the time to manage it properly, that's where we come in.
Here at the Customer Feedback Centre, we've built our entire platform around helping local service businesses like yours collect more genuine reviews and showcase them automatically across your social media channels.
Instead of spending hours each week manually sharing testimonials, our system does the heavy lifting for you - gathering feedback, displaying it professionally on your website, and making sure your best customer voices reach the widest possible audience.
Because at the end of the day, your customers are already saying wonderful things about your business - we just make sure the right people get to hear them.
I hope the above article was of interest and you found it useful.
If you need our help, then please arrange a call with me.
Author: Andrew Hurrell
