How Accountancy Companies Can Get More Customers Online
Winning more clients online is about being visible, relatable, and trustworthy
Let’s be honest - most people don’t dream about finding a new accountant.
But when they need one, they want someone who’s visible, credible, and easy to trust.
If you run an accountancy business, the real challenge isn’t just being good at numbers - it’s being seen and chosen by the right clients online.
Here’s how you can make that happen, without the faff or fluff.
Start With Real Reviews
When was the last time you bought anything online without checking the reviews?
It’s the same with accountancy. Prospects want proof that you deliver.
Ask happy clients to leave a Google review. Make it easy for them - send a direct link, offer a quick guide, and always say thank you.
A steady stream of honest feedback builds trust and helps you stand out in local searches.
Show Up Where People Are Searching
Google is still the first stop for most people. Make sure your Google Business Profile is up to date, with accurate contact details, opening hours, and a clear description of what you offer.
Add a few photos of your team and office (real ones, not stock images).
This isn’t about looking flashy - it’s about showing you’re real, approachable, and open for business.
Share Useful Advice (But Keep It Human)
Forget jargon-filled blog posts. Share simple, practical tips on your website or social channels - think “how to claim business expenses” or “what to know before your first tax return.”
Real examples and stories from your clients (with permission) go much further than generic advice.
The goal:
be the accountant people remember when they finally need help.
Make It Easy to Get in Touch
If someone lands on your site, don’t make them dig for your phone number or email.
Have clear call-to-actions (“Call us today”, “Book a free chat”) and consider a simple contact form.
Respond quickly - most people will move on if they don’t hear back within a day.
Keep It Ethical, Keep It Personal
Don’t buy fake reviews or chase every trend.
Focus on building a genuine reputation - clients can spot the difference.
Share your story, your values, and what makes your firm different. People want to work with people, not faceless companies.
How Review Management Software Can Help You Get More Genuine Reviews
If you want more genuine reviews but don’t have hours to chase clients or remember who you’ve asked, review management software can be a game-changer.
Using our trusted and easy system, you can send automated review requests, track responses, and gently remind clients without feeling pushy.
It’s all about making it simple - for you and your clients - to share honest feedback.
The result?
A steady stream of real reviews that boost your credibility and help you win more business online.
The Bottom Line
Winning more clients online isn’t about gimmicks. It’s about being visible, relatable, and trustworthy - day in, day out.
Start with real reviews, show up where it matters, and let your personality come through. The rest takes care of itself.
I hope the above article was of interest and you found it useful.
If you need our help, then please arrange a call with me.
Author: Andrew Hurrell
