Stop Chasing Reviews and Start Getting Them Naturally

Andrew Hurrell • August 27, 2025

Let's turn your happy customers into your best marketing tool

Stop sign beside text,

Here's the thing about customer reviews – most businesses are doing it completely wrong.


They're either spending a fortune on fancy review management software, or they're that annoying company that sends you five follow-up emails begging for a 5-star rating.


Neither approach works, and both make you look desperate.


We've been helping local businesses across the UK build genuine online reputations for years now, and we've learned something important: the best reviews come from happy customers who aren't being hassled.


Why Most Review Strategies Fail

Let's be honest – you've probably tried asking customers for reviews before.


Maybe you stuck a "Please review us on Google!" sign by your till.


Or sent a few follow-up emails that felt awkward to write and probably annoying to receive.


The problem isn't that your customers don't want to help you out.


It's that asking for reviews feels weird, and most people put it off until they forget completely.

Hand holding megaphone with

What Actually Works (And Doesn't Cost the Earth)


At Customer Feedback Centre, we've figured out the sweet spot.


Our system costs £97 + VAT per month – less than what most businesses spend on a decent lunch for the team.


And it works because we've solved the three big problems:

Problem 1: Bad timing


Most businesses ask for reviews weeks after the job's done.


By then, your customer's moved on. We ask when they're actually happy – right after you've delivered great service.


Problem 2: Making it complicated


Ever tried to find where to leave a Google review?


It's not exactly obvious. We send your customers a direct link. One click, job done.

Customer review: 4.9 stars out of 5. Rating distribution: mostly 5 stars, a few 4, 3, 2, and 1 stars.

Problem 3: Being pushy


Nobody likes being pestered. We send one polite message, then leave them alone.


Turns out, this actually gets better results than multiple follow-ups.


How We Make This Dead Simple


You finish a job. Your customer's happy.


Our system automatically sends them a friendly message (that looks like it's from you, because it is) with a direct link to leave a review.


That's it. No complicated setup, no remembering to ask, no awkward conversations.


We monitor over 100 different review sites – Google, Facebook, industry-specific ones, the lot.


You see everything in one place instead of logging into six different platforms every morning.


The Website Bit Everyone Gets Wrong

Getting reviews is only half the story. You need to show them off properly.


Here's a simple tip that makes a massive difference: stick a "Reviews" tab in your main navigation menu.


Sounds obvious, but most businesses bury their testimonials on some random page nobody ever finds.


When potential customers can easily see what others think of you, they're much more likely to pick up the phone.


We don't just dump your reviews on a basic testimonials page either. We create a proper showcase that looks professional and updates automatically when new reviews come in.


No copying and pasting, no outdated feedback from 2019.


Customer feedback display of the Customer Feedback Centre review software

Real Talk: What This Actually Looks Like


One of our clients runs a double glazing company in Essex. Before working with us, he'd get maybe one review every few months if he remembered to ask.


Now he gets a steady stream of genuine feedback without lifting a finger.


His website went from having a handful of scattered testimonials to a proper reviews section that actually impresses visitors.


More importantly, his phone started ringing more often.



Why DIY Usually Doesn't Work



Look, you could try to do this yourself.


Set up automated emails, track which customers to contact, manage multiple review platforms, keep your website updated.



But here's the reality – you're running a business.


You've got customers to serve, jobs to complete, invoices to send. The last thing you need is another admin task eating into your day.


Plus, homemade review requests often sound either desperate or robotic. Neither's a good look.

What Makes Us Different


We set everything up in 24-72 hours. No lengthy onboarding process, no technical headaches.


Our support team actually answers the phone when you call. Revolutionary concept, we know.


No contracts. Stay because it works, not because you're trapped.


Over 95% of our customers stick with us, which tells you something about whether this actually delivers results.


Red sphere among a line of silver spheres on a reflective gray surface.

The Stuff Nobody Talks About


Reviews aren't just nice-to-have testimonials anymore. Google uses them to decide where your business shows up in local searches.


More reviews generally means better visibility when people search for your services.


They're also brilliant for social media content.


Screenshot a great review, share it on Facebook. Instant content that actually means something.


And when you're quoting for new work, being able to say "As Mrs Johnson from Basildon put it, 'Best service we've ever received'" carries a lot more weight than generic sales patter.


Getting Started (It's Not Complicated)


We have a quick chat about your business and what you're trying to achieve. Then we set everything up to work with your website and your brand.


Within a few days, you're collecting reviews automatically. No learning new systems, no changing how you work, no hassle.



For less than a hundred quid a month, you get the whole thing – automated collection, professional display, monitoring across all the major platforms, and proper support when you need it.

The Bottom Line


Your customers are already talking about your business online.


The question is whether you're making it easy for the happy ones to share their experiences, and whether you're showing off those experiences properly.


Most businesses either ignore reviews completely or make such a meal of collecting them that it puts customers off.


We've found the middle ground – respectful, automatic, effective.


And affordable enough that it pays for itself pretty quickly.


Five gold stars on a black background.

Want to stop chasing reviews and start getting them naturally?


Give us a call at 01268 439917 or drop us a line.


Let's turn your happy customers into your best marketing tool without annoying anyone or breaking the bank.


And seriously – add that Reviews tab to your website navigation. You'll thank us later.


I hope the above article was of interest and you found it useful.


If you need our help, then please arrange a call with me.

ARRANGE A CALL
Andrew Hurrell Customer Feedback Centre online reputation management

Author: Andrew Hurrell


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