Do you understand how important it is to manage online reputation?

It is important to understand and manage online reputation

2020 has been an… interesting year! 

As we head towards the end of the year, it seems as if there are still plenty of challenges to overcome. Not least when it comes to business – from sole traders to huge corporations, almost everyone has had to adapt in order to survive these unprecedented times.

The majority of businesses had to rely on online sales when full lockdown hit. Some that already had a loyal online following may have been able to reshape their processes without too many issues. However, plenty of UK firms had to virtually relaunch their businesses as they hadn’t needed to utilise the internet to drive sales before. 

Social media savvy business owners will already understand the power of an online presence. They will also know how important it is to manage online reputation. But what does this actually mean? And what are the benefits?

What is your online reputation?

Your online reputation is how people perceive your business when they see your brand come up on the internet and digital platforms. This reputation is impacted by a variety of factors, including:

• The content a business distributes online
• Activity on social media platforms, such as Facebook, Instagram, LinkedIn and Twitter
• Reactions and interactions with other online users 

It takes time and effort to build a solid presence, which is why it is so essential to manage online reputation. 

Why manage online reputation?

Here are just a few statistics to think about:

• 97% of potential customers search online for local businesses
• 87% shop for comparisons before making a decision on a product or service
• 93% of people say that online reviews impact their buying decisions
• 91% state that they trust online reviews as much as face-to-face recommendations
• 49% will expect at least a 4* rating before they choose to buy from a business 
• 73% of consumers will trust a local business with positive reviews more than a competitor with none

The impact of negative press

When considering how important it is to manage online reputation, remember that negative press can have a huge impact. For example:

• If potential customers find a single negative online review, a business may risk losing 22% of sales. A business could lose a staggering 70% if there are four or more negative reviews
• Over half of businesses surveyed have been impacted by trolls or unsubstantiated online reviews
• 82% of consumers will actually seek out negative reviews

Professional support to manage online reputation

Take control of your online reputation with the help of Customer Feedback Centre. Our powerful marketing tool will convert customer’s reviews into the ultimate ‘social proof’, which will set you apart from the competition. 

We will help you monitor your business’s online performance, attract more customers, manage review, motivate your team and take full advantage of all the opportunities the internet has to offer. 

Let your customers promote your business

Arrange a 30 day risk-free trial to gain a full understanding of how our service can manage online reputation and positively impact your business. Call Customer Feedback Centre today on 0126 883 3408 to find out more.