Blog Post

Create compelling review responses effortlessly with SmartReply

Andrew Hurrell • Apr 13, 2023

Responding to reviews is a key component of developing customer trust

Responding to reviews is a key component of developing customer trust

At Customer Feedback Centre, we know the value of time and how it adds up urgently when running a business. That's why we want to help take the hassle out of replying to Customer Reviews – an essential element for establishing your credibility and keeping your online presence strong. We're thrilled to introduce SmartReply – our completely new tool designed to make this process easier than ever. Give it a try today!


With SmartReply, life just got a whole lot easier for managing customer feedback. Our AI-powered feature automatically generates personalised responses, crafted in a reader-friendly tone and style to ensure maximum engagement with your customers. Streamline the entire process without having to manually type out each response, for example:


  • References to descriptive words and summaries
  • Recognises and matches the sentiment of your customer's review
  • Within seconds creates an automated response which has a human-like tone
Auto reply to customer feedback

2 ways SmartReply can make your life easier


Save time by using automated responses to reviews


Reviews and replying to them consume a lot of time. SmartReply can significantly reduce the amount of time it takes for you or your team to provide feedback - especially if you need to manage multiple locations or brands.


Saving time crafting or typing out customer reviews is a breeze with SmartReply. No more copy and pasting pre-made templated responses – customers can easily recognise when this occurs. Instead, we've got hundreds of customisable reply templates at your disposal - each reply will have its own personal touch.


Crafting a thoughtful and personalised reply to customer reviews can be difficult, but it lets customers know that they, and their feedback, matter.


OpenAI technology allows SmartReply to produce replies that sound human. This technology incorporates personalisation, such as using the customer's name, and also highlights any compliments or products/services referred to.


SmartReply offers you automated, personalised reviews at the click of a button.


Some pros and cons of AI for Automated Review Repliesu


Answering reviews may seem tedious, but can have major impacts. You might not want to read and respond to reviews, especially the unfavourable ones, but it's important to take the time to look into them and see what insights you can gain. One great perk of automated replies is that it saves you time. Additionally, it offers more than just that.


Creating better, more consistent responses


SmartReply can help you to sound more polished. Automated reviewing responses can be a great starting point if composing is not one of your strongest areas. It is usually swifter and simpler to write when you already have something to react to. 


At times, considerably lengthy or discouraging reviews may leave you feeling disheartened and uncertain on how to answer. Automated comebacks take care of the difficult part of initiating the exchange, so that you need not doubt yourself or calculate the most suitable response.


Maintain both flexibility and accuracy while editing responses


SmartReply can certainly help streamline your life. But there are times when a more personalised response is necessary. AI technology isn't perfect and it's not meant to replace humans, but rather to be used as an aid. All SmartReply answers are customisable and will never be posted without your permission.


All responses generated can be reviewed to ensure they are accurate before submitting.







I hope the above article was of interest and you found it useful.


If you need our help, then please arrange a call with me.

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Andrew Hurrell Customer Feedback Centre online reputation management

Author: Andrew Hurrell


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