How to get customer reviews without asking

andrew • February 8, 2021

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Attract new customers with customer reviews

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I think it's universality known that if you are running a local business, then having reviews from existing customers across the internet is the fundamental building block for attracting new customers.
And doing this without you, or your staff, asking your customers is what I will be addressing further into this article, towards the end.

So, why do we find it so hard to ask for a review in the first place?

Well, let us take a step back and look at what is really going on in the first place.
To explain this, I'm going to use a typical scenario outlined below:
You're the owner or manager of a home improvement company, and you don't need to be sold on the idea of collecting reviews from your customers once you've completed an installation.
So you task the fitters with asking the customer if they would leave a review before they pack up their tools and move on to the next job.
To make it easier for the fitters you tell them that if the customers leave a review, they will get an incentive from the company, plus the company will even give the customer a voucher for their time. Simple!!
Quite the opposite!

Frustration is now setting in from both parties. The feel-good factor from having their shiny new replacement windows that the customer had just 10 minutes ago is now dissipating rapidly into dispair.
The fitters and customer's relationship is now stressed, whereas it was fabulous before this whole review asking situation.
I could go on as there are 100's of different scenarios that lead to the same outcome. 

But they all revert to this:

Staff feeling uncomfortable
Your latest happy customer now feeling pressured to do something whilst someone is looking over their shoulder.

So how do you solve this issue?

So what's the solution?

The variable here is a human asking, so wouldn't it make sense to remove this element. 

How do we do this?

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